Advertising Design
Throughout this comprehensive course, I delved into the fundamental principles of advertising design, immersing myself in both historical perspectives and contemporary approaches. Engaging in detailed lectures, I acquired knowledge spanning copywriting, research methodologies, concept development, account management, illustration, photography, and self-promotion.
A pivotal aspect of the course involved applying these learned principles to a tangible project: crafting compelling advertisements for The Hop, renowned as Milwaukee's prominent streetcar service. Tasked with precision, I meticulously crafted three vibrant poster ads, an engaging app icon, and three captivating app screens, all meticulously tailored to resonate with the target audience.
