Advertising Design
In this comprehensive course, I explored the core principles of advertising design, studying both historical and modern approaches. Through in-depth lectures, I gained hands-on experience in copywriting, research methods, concept development, account management, illustration, photography, and self-promotion. A key part of the course was applying these skills to a real-world project: designing compelling advertisements for The Hop, Milwaukee’s premier streetcar service. With careful attention to detail, I crafted three vibrant poster ads, a dynamic app icon, and three engaging app screens each designed to connect with the target audience.
