This course provided me with professional design skills and techniques that will help me tackle identity and environmental graphic design challenges. Through hands-on projects, I improved my problem-solving skills and gained practical experience navigating design complexities.

In this class, I was tasked with rebranding an existing business. To revitalize Blockbuster, I used a combination of logos, colors, typography, illustration, photography, and graphic elements to give the brand a new identity. This endeavor culminated in the creation of a comprehensive brand standards guide that showcased Blockbuster's revitalized essence.

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