Identity Design



This course equipped me with professional design skills and techniques that are essential for tackling identity and environmental graphic design challenges. Through hands-on projects, I refined my problem-solving abilities and gained practical experience navigating design complexities.

One of the key projects was rebranding an existing business. I worked on revitalizing Blockbuster by combining logos, colors, typography, illustration, photography, and graphic elements to craft a fresh identity. This effort resulted in a comprehensive brand standards guide that showcased Blockbuster's renewed essence.